Dissemination Plan for Oral Health Initiative - A Social Marketing Approach

Based on Social Marketing approach this methodology requires effective collaboration between researchers, educational institutions, health care organizations and government bodies.

Elements	Methodology
Evidence Based Research	Use of data from Healthy 2010 & Healthy 2020 initiative Use of oral care programs initiated by state governments
User organizations	Work place and school settings Work Place – Support from employers Two pronged approach – Collaboration with board of education Collaboration with American Medical Board of Pediatrics
Social Marketing (4 P – Product, Price, Place, Promotion)	Promotion Traditional Mass Media – TV, Radio & News paper Web based tools – Internet & Social Media Small Media – Brochures, Fliers Group Interaction – Parent conferences, parent education, and sessions between health professional and employees at work place setting One on one Session – Hotline session Product & Price Distribution of oral health care products at reduced price or free to attract audience Place – Work place Setting & Schools
Policy Support & Funding	State Laws and Legislatures to provide support to lower income group
Ongoing Plan- Do- Check - Act	Ongoing Data collection & making appropriate changes

Adapted from -

Harris, J. R., Cheadle, A., Hannon, P. A., Forehand, M., Lichiello, P., Mahoney, E.,

Snyder, S. & Yarrow, J. (2012). A framework for disseminating evidence-based health promotion practices. Preventive Chronic Disease. DOI: http://dx.doi.org/10.5888/pcd9.110081

References

Harris, J. R., Cheadle, A., Hannon, P. A., Forehand, M., Lichiello, P., Mahoney, E., Snyder, S. &

Yarrow, J. (2012). A framework for disseminating evidence-based health promotion practices. Preventive Chronic Disease. DOI: http://dx.doi.org/10.5888/pcd9.110081 

Pulliam, A., Edmonds, N., Opoien, C., & Singh, J. (2015).  Chronic Diseases: Oral Health

[Power Point slides]. Retrieved from Presentation at the A.T. Still University Winter Institute

Robinson, M. N., Tansil, K. A., Elder, W. A., Soler, R. E., Labe, M. P., Mercer, S. L. & Rimer,

B. K. (2014). Mass media health communication campaigns combined with health-related product distribution - A community guide systematic review. American Journal of Preventive Medicine, 47 (3), 360-371. Retrieved from http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf